Als Maike einer Freundin spontan für ein paar Fotos zusagte, dachte sie, es ginge um schnelle Produkt-Bilder für den Webshop von Indian Goods Company. Indian Goods wurde von der Designerin Vatsaly Murthy gegründet und steht für schöne, poetische, funktionelle und sozial hergestellte Interior- und Mode-Accessoires.
Herausgekommen ist statt dessen ein Porträt in der Reihe „The Stories – #Natural Beauty“, das ein bisschen verlegen und auch ein bisschen stolz macht… Natürlich haben auch UBERMUT und unsere Entstehung Erwähnung gefunden:
On founding a think tank almost by chance with two other creative ladies:
“What I love most about what I do – which is working as a concept developer and project leader, mainly in the live-communication space – is that it brings together so many creative disciplines. The most important aspect is always to create a story and then bring it to life, give it a distinctive aesthetic. Also very important is engaging with projects that have relevance and that make a difference to the world. I worked with with Lena (Elfrath) and Claudia (Stiefel, her co-founders) on a few freelance projects and we landed up spontaneously founding UBERMUT – which in German means over-confident. We’re a think & do tank for trends, change and sustainable development. What brought us together is our common desire to talk about important topics with a certain levity and humour, especially since we believe that it does require a certain level of (over-)confidence to address giant topics like social change. I’ve been invited to speak about these topics and was also on a jury panel last year, which was quite exciting!
Und das schreibt Vatsala über die Quelle ihrer Inspiration für Indian Goods:
The source of our inspiration is India and its incredibly rich arts and crafts heritage. The Indian Goods Co. showcases contemporary designers that have a unique vision for a modern traditionality. They work directly with artisans, in a dialogue that addresses the role of craft in our daily lives and seeks to empower craftspeople beyond previously set boundaries. They question social injustice and re-address it through fair wages and working conditions, bringing economic and social empowerment to marginalised communities as well as creating an initiative to revive customs in danger of dying out.